The agency model is broken (post #2)
In one of my past posts, I wrote about the broken advertising agency model. In my previous rant I wrote about clients that hire agencies for more sales but manage the agency as a cost center instead of a revenue center. As a result, agencies default to what they know. The Tribble Agency compares agencies to diapers and recommends [...]
Thinking about the agency model
What companies want most from their marketing agencies is more sales.
Yet agencies are not set up to do this. In fact, clients aren’t set up for this either. Agencies earn their fees by trading time for dollars and some earn commissions on media spend or printing. Marketing departments manage their vendors as cost centers. [...]
