Marketing and Sales freaks unite
The Grateful Dead were light years ahead of the concept of lead nurturing. In one of their early albums, they inserted the following message: “DEAD FREAKS UNITE. Who are you? Where are you? How are you? Send us your name and address and we’ll keep you informed.” The street address of the band’s office in San Rafael, [...]
Creative fund-raising in a down economy
Bake sales may work for raising funds for your local school … but imagine selling vegetables from your garden to help support a hospital. That was the case in 1880 for Alexian Brothers Hospital after it opened in Chicago. In fact, $15.34 was the revenue raised from the Alexian Brothers vegetable garden, along with $70.00 [...]
The impact of college literature courses on the sales process
When we engage with customers, we should think back to our college literature classes for inspiration. All great stories include conflict. They include mistakes, weakness and a protagonist that changes and grows. The protagonist is the central character in a literary work. He/she is often in conflict with the bad guy or the antagonist. [...]
Agility as a hiring strategy
An agile organization is different. An employee that flourishes in an agile organization is different. The techniques for finding and retaining agile employees are different. So first, what is agility? Agility as a software development methodology is based upon a belief that it is impossible to demand certainty in the face of uncertainty. There are [...]
