Scripted corporate social media and social media gurus are starting to bug me
Back in April, Sir Martin Sorrell, head of WPP, the world’s largest marketing and communications group, voiced doubts about corporations using social networks…“…social media sites are less commercial phenomena, they are more personal phenomena, more similar to writing letters to our mothers than watching television. Invading these media with commercial messages might not be the [...]
A good plan violently executed now is better than a perfect plan executed next week
General George S. Patton said it best, “A good plan violently executed now is better than a perfect plan executed next week.” Paul McCord’s new book “Bust Your Slump” takes General Patton’s advice and applies it to getting your sales back on track fast. His ideas aren’t new but this call to action makes huge [...]
Marketing and Sales freaks unite
The Grateful Dead were light years ahead of the concept of lead nurturing. In one of their early albums, they inserted the following message: “DEAD FREAKS UNITE. Who are you? Where are you? How are you? Send us your name and address and we’ll keep you informed.” The street address of the band’s office in San Rafael, [...]
Agility as a hiring strategy
An agile organization is different. An employee that flourishes in an agile organization is different. The techniques for finding and retaining agile employees are different. So first, what is agility? Agility as a software development methodology is based upon a belief that it is impossible to demand certainty in the face of uncertainty. There are [...]
Selling technology to financial services companies
For companies that sell into the financial services industry, recent market volatility and chaos have either created the perfect opportunity or the most difficult selling environment in recent memory. So who better to talk about selling challenges than local technology sales and marketing executives? We asked a few industry veterans to share their advice for [...]
