More links to good articles
Business Week article – “Beyond Blogs” – http://www.businessweek.com/print/magazine/content/08_22/b4086044617865.htm Virtual Karma blog – list of Web 2.0 applications – dated 2006, but comprehensive, check out comments too – http://www.virtualkarma.blogspot.com/2006/01/complete-list-of-web-20-applications.html CNN Money article – Executive’s Guide to Web 2.0 – http://money.cnn.com/2008/03/19/technology/web2.0_goofing.fortune/index.htm Branding Tactics by Chris Brogan (note: “Passports”) – http://www.chrisbrogan.com/100-personal-branding-tactics-using-social-media/ Subscribe to [...]
Lead generation as an expression of your brand
If your brand is the whole experience of “doing-business-with” your company, then it follows that the outbound prospecting and lead generation you do should be an expression of your brand. Huh? Let me explain. Not too long ago, I received a cold call from an insurance broker. At the time, we were in the market [...]
