More links to good articles
Business Week article – “Beyond Blogs” - http://www.businessweek.com/print/magazine/content/08_22/b4086044617865.htm
Virtual Karma blog - list of Web 2.0 applications – dated 2006, but comprehensive, check out comments too - http://www.virtualkarma.blogspot.com/2006/01/complete-list-of-web-20-applications.html
CNN Money article – Executive’s Guide to Web 2.0 - http://money.cnn.com/2008/03/19/technology/web2.0_goofing.fortune/index.htm
Branding Tactics by Chris Brogan (note: “Passports”) - http://www.chrisbrogan.com/100-personal-branding-tactics-using-social-media/
Subscribe to Chris Brogan’s blog on community and social media - [...]
Lead generation as an expression of your brand
If your brand is the whole experience of “doing-business-with” your company, then it follows that the outbound prospecting and lead generation you do should be an expression of your brand.
Huh?
Let me explain. Not too long ago, I received a cold call from an insurance broker. At the time, we were in the market for insurance [...]
