Scripted corporate social media and social media gurus are starting to bug me
Back in April, Sir Martin Sorrell, head of WPP, the world’s largest marketing and communications group, voiced doubts about corporations using social networks…“…social media sites are less commercial phenomena, they are more personal phenomena, more similar to writing letters to our mothers than watching television. Invading these media with commercial messages might not be the [...]
The impact of college literature courses on the sales process
When we engage with customers, we should think back to our college literature classes for inspiration. All great stories include conflict. They include mistakes, weakness and a protagonist that changes and grows. The protagonist is the central character in a literary work. He/she is often in conflict with the bad guy or the antagonist. [...]
