Automating Transactional Email
Email newsletters are common method of selling and communicating with customers.
But often overlooked is the idea of using rules-based automation inside the traditional and transactional email exchanges common to the sales process.
Sales people and the marketers that support them can creatively use rules-based email automation to put simple events such as customer birthdays and event [...]
Two posts caught my eye. One answer.
Two posts from http://mimasummit2.blogspot.com/ caught my eye. I’m going to respond to both at the same time. Here are the posts….
Topic #1: Keynote presenter, Ze Frank says, “You have a paradigm shift coming around. There is so much that happens as soon as you release anything — you get all this feedback…you get unexpected usage patterns, [...]
