Scripted corporate social media and social media gurus are starting to bug me
Back in April, Sir Martin Sorrell, head of WPP, the world’s largest marketing and communications group, voiced doubts about corporations using social networks…“…social media sites are less commercial phenomena, they are more personal phenomena, more similar to writing letters to our mothers than watching television. Invading these media with commercial messages might not be the [...]
Sales Leadership Advisory Board (SLAB)
The BWMG Sales Leadership Advisory Board (SLAB) is a peer network of accomplished executives charged with helping BWMG clients improve the performance of their sales and marketing teams. For BWMG clients, SLAB offers access to a network of senior executives available to assist, nurture and challenge each other’s thinking while providing valuable coaching, interaction [...]
