Automating Transactional Email
Email newsletters are common method of selling and communicating with customers.
But often overlooked is the idea of using rules-based automation inside the traditional and transactional email exchanges common to the sales process.
Sales people and the marketers that support them can creatively use rules-based email automation to put simple events such as customer birthdays and event [...]
Using Social Media to Enhance Your Sales Effort
The great minds at the CMO Council published a nice piece on the role of social media in the sales effort.
It is a worthwhile read. This article quotes the Aberdeen Group - one of their latest research reports, called Sales 2.0 — Social Media for Knowledge Management and Sales Collaboration, discusses how social media solutions [...]
Does anyone know this joke?
A pig and a chicken are walking down a road. The Chicken looks at the pig and says “Hey, why don’t we open a restaurant?” The pig looks back at the chicken and says “Good idea, what do you want to call it?”
The chicken thinks about it and says “Why don’t we call it [...]
Thinking about the agency model
What companies want most from their marketing agencies is more sales.
Yet agencies are not set up to do this. In fact, clients aren’t set up for this either. Agencies earn their fees by trading time for dollars and some earn commissions on media spend or printing. Marketing departments manage their vendors as cost centers. [...]
Marketers as publishers
http://www.clickz.com/showPage.html?page=3630814
Decent article here about content and the “emerging role” of marketers as publishers. Like a magazine, marketers should start thinking about their editorial calendar and pushing a new edition out every month to their customers and salesforce.
Send to Facebook
The impact of college literature courses on the sales process
When we engage with customers, we should think back to our college literature classes for inspiration.
All great stories include conflict. They include mistakes, weakness and a protagonist that changes and grows. The protagonist is the central character in a literary work. He/she is often in conflict with the bad guy or the antagonist.
You can’t [...]
What interests my client fascinates me
Someone just sent me a link to a law firm called Valorum.
I went to the website. My immediate comment…insanely great, deeply differentiating and long overdue.
I followed some links and arrived at the blog of one of Valorum’s founders. I read the first article. Again. Insanely great, deeply differentiating and long overdue.
Here’s a quick excerpt about [...]
Two posts caught my eye. One answer.
Two posts from http://mimasummit2.blogspot.com/ caught my eye. I’m going to respond to both at the same time. Here are the posts….
Topic #1: Keynote presenter, Ze Frank says, “You have a paradigm shift coming around. There is so much that happens as soon as you release anything — you get all this feedback…you get unexpected usage patterns, [...]
More links to good articles
Business Week article – “Beyond Blogs” - http://www.businessweek.com/print/magazine/content/08_22/b4086044617865.htm
Virtual Karma blog - list of Web 2.0 applications – dated 2006, but comprehensive, check out comments too - http://www.virtualkarma.blogspot.com/2006/01/complete-list-of-web-20-applications.html
CNN Money article – Executive’s Guide to Web 2.0 - http://money.cnn.com/2008/03/19/technology/web2.0_goofing.fortune/index.htm
Branding Tactics by Chris Brogan (note: “Passports”) - http://www.chrisbrogan.com/100-personal-branding-tactics-using-social-media/
Subscribe to Chris Brogan’s blog on community and social media - [...]
Selling technology to financial services companies
For companies that sell into the financial services industry, recent market volatility and chaos have either created the perfect opportunity or the most difficult selling environment in recent memory. So who better to talk about selling challenges than local technology sales and marketing executives? We asked a few industry veterans to share their advice for [...]
