The sales funnel is flawed
http://www.bnet.com/2422-13723_23-201008.html?tag=nl.e808
Mark Sellers, author of “The Funnel Principle,” explains how the traditional sales funnel is flawed and should be flipped on its head as the Buyer’s Funnel. Starting with problem recognition (and an economic cost to the problem) and a commitment to doing something about the problem. Everything in the funnel requires a commitment by the customer. The [...]
