Differentiating Your Company’s IT Services Menu
It seems every week we talk to just another IT services shop trying to kick-start their marketing and sales process. We sit down with the founder and ask the same question: “so how are you different from all the other firms out there?” When we ask that question, we get the same answer: we have [...]
Marketing and sales freaks unite
The Grateful Dead were light years ahead of the concept of lead nurturing. In one of their early albums, they inserted the following message: “DEAD FREAKS UNITE. Who are you? Where are you? How are you? Send us your name and address and we’ll keep you informed.” The street address of the band’s office in [...]
What interests my client fascinates me
Someone just sent me a link to a law firm called Valorum. I went to the website. My immediate comment…insanely great, deeply differentiating and long overdue. I followed some links and arrived at the blog of one of Valorum’s founders. I read the first article. Again. Insanely great, deeply differentiating and long overdue. Here’s a [...]
