Product Review – when the value-added service becomes more important that the product itself
For my travels to Austin and my work with Transverse (www.tractbilling.com), I just became a Car2Go customer. Car2Go is a car sharing service that lets me skip the hassles of car ownership or conventional car rental. I paid a one time membership fee and — BOOM – I can reserve a car ahead of time, [...]
The value-added paper cup and activity-based billing
In his book Business Agility, Michael Hugos says:Opportunities to make money by being responsive have exploded. There are far more ways to use responsiveness to attract customers than there are ways to use efficiency and low prices. This is because there are so many different kinds of customers, and each is looking for slightly different mixes [...]
Updated presentations on subscription billing, SaaS billing and activity-based billing business models for SaaS, ISV and cloud operators
Just posted a couple of new slide decks on SlideShare for www.tractbilling.com. 1) For a presentation delivered at SaaSUniversity.com, there is a new deck called “Overcoming the Challenges of Implementing Activity-Based (usage, transaction billing) for ISVs, MSPs and SaaS Operators.” 2) Another presentation yet to be delivered that dives into the critical process flows necessary [...]
What ISV and SaaS Operators Can Learn from Telecom Billing
When old becomes new again, ISVs look to telecom for pricing inspiration For decades, the telecom industry has been honing what other industries are only now getting into – business models that start with simple subscriptions then add complex pieces such as sign-up/activity/event fees + bundles + add-ons + incentives + promotional products. SaaS operators [...]
Finding new sources of Dynamic Revenue
As a marketer, I’ve never given much thought to the idea of billing for SaaS companies. However, my recent engagement with www.tractbilling.com has convinced me that marketing should pay way more attention to the invoices that are generated every single month – they are the most consistent touch point we have with our customers. Customers [...]
