Using Social Media to Enhance Your Sales Effort
The great minds at the CMO Council published a nice piece on the role of social media in the sales effort.
It is a worthwhile read. This article quotes the Aberdeen Group - one of their latest research reports, called Sales 2.0 — Social Media for Knowledge Management and Sales Collaboration, discusses how social media solutions [...]
Does anyone know this joke?
A pig and a chicken are walking down a road. The Chicken looks at the pig and says “Hey, why don’t we open a restaurant?” The pig looks back at the chicken and says “Good idea, what do you want to call it?”
The chicken thinks about it and says “Why don’t we call it [...]
Book review - Making the Number
After reviewing Making the Number, there are a number of points about sales benchmarking that apply to our own theories about marketing.
The scoreboard for sales professional is and always has been the pay stub – this is the crudest form of sales benchmarking. For marketing, it has always been a bit stickier and this is [...]
Thinking about the agency model
What companies want most from their marketing agencies is more sales.
Yet agencies are not set up to do this. In fact, clients aren’t set up for this either. Agencies earn their fees by trading time for dollars and some earn commissions on media spend or printing. Marketing departments manage their vendors as cost centers. [...]
The sales funnel is flawed
http://www.bnet.com/2422-13723_23-201008.html?tag=nl.e808
Mark Sellers, author of “The Funnel Principle,” explains how the traditional sales funnel is flawed and should be flipped on its head as the Buyer’s Funnel. Starting with problem recognition (and an economic cost to the problem) and a commitment to doing something about the problem. Everything in the funnel requires a commitment by the customer. The [...]
Marketers as publishers
http://www.clickz.com/showPage.html?page=3630814
Decent article here about content and the “emerging role” of marketers as publishers. Like a magazine, marketers should start thinking about their editorial calendar and pushing a new edition out every month to their customers and salesforce.
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More links to good articles
Business Week article – “Beyond Blogs” - http://www.businessweek.com/print/magazine/content/08_22/b4086044617865.htm
Virtual Karma blog - list of Web 2.0 applications – dated 2006, but comprehensive, check out comments too - http://www.virtualkarma.blogspot.com/2006/01/complete-list-of-web-20-applications.html
CNN Money article – Executive’s Guide to Web 2.0 - http://money.cnn.com/2008/03/19/technology/web2.0_goofing.fortune/index.htm
Branding Tactics by Chris Brogan (note: “Passports”) - http://www.chrisbrogan.com/100-personal-branding-tactics-using-social-media/
Subscribe to Chris Brogan’s blog on community and social media - [...]
Sales Leadership Advisory Board (SLAB)
The BWMG Sales Leadership Advisory Board (SLAB) is a peer network of accomplished executives charged with helping BWMG clients improve the performance of their sales and marketing teams.
For BWMG clients, SLAB offers access to a network of senior executives available to assist, nurture and challenge each other’s thinking while providing valuable coaching, interaction and mentorship.
BWMG [...]
